Frankel, R., Mollenkopf, D. A., Russo, I., Coleman, B. J. & Dapiran, G. P., Jan 1 2016, Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing: Proceedings of the 2013 World Marketing Congress. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science (DMSPAMS)).
Research output: Chapter or Contribution to Book › Chapter › peer-review