Dr. McMahan's teaching philosophy is to provide enriching learning opportunities that motivate and challenge students to develop marketable skills, such as critical thinking and analysis, along with team building capabilities, in order to better prepare students to succeed in today's dynamic business environment. Critical analysis, problem solving and group decision-making capabilities are developed through application-oriented assignments and group projects designed to simulate real world industry environments.

 

Her research agenda is focused on international marketing and advertising, marketing online, strategic brand marketing, corporate social responsibility and interactivity in e-commerce. Specifically, her efforts have focused on marketing innovation and cultural intelligence in a multi-cultural context; gender portrayals and interactivity in Internet advertising; cross cultural marketing and advertising through analysis of Chinese, Korean and Spanish advertisements; and interactivity through exploration of e-commerce sites.