Research output per year
Research output per year
Personal profile
About
In her research, Dr. Courtney Azzari has focused primarily on issues related to Services Marketing and Transformative Consumer Research. Her work seeks to better understand how individuals consume services to enhance personal and environmental well-being during transformational ritual experiences. Specifically, her work has explored the process of individual-level ritual change and the manifestation of this process for service providers and related consumption activities, by focusing on consumers who selected sustainable alternative burial services. Dr. Azzari also researches issues of consumer vulnerability and social justice. Overall, she seeks to understand how service providers can positively influence meaningful life experiences in ways that are inclusive, co-creative, responsive, and considerate of well-being issues.
Expertise
Consumer Behavior, Consumer Vulnerability, Consumption and Rituals, Services Marketing, Sustainability and Marketing, Transformative Consumer Research
Related documents
Education/Academic qualification
Marketing, PhD, University of Wyoming
2012 → 2016
Marketing, PhD, University of Wyoming
… → 2016
Marketing, MS, Clemson University
2010 → 2011
Marketing, MS, Clemson University
… → 2011
Marketing, BS, Clemson University
2007 → 2010
Marketing, BS, Clemson University
… → 2010
External positions
Graduate Assistant, University of Wyoming
Aug 1 2012 → May 1 2016
Adjunct Professor, Anderson University - South Carolina
Aug 1 2011 → Aug 1 2012
Graduate Assistant, Clemson University
Aug 1 2010 → Aug 1 2011
Disciplines
- Business
- Marketing
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Digital exchange compromises: Teetering priorities of consumers and organizations at the iron triangle
LaBarge, M. C., Walker, K. L., Azzari, C. N., Bourassa, M., Catlin, J., Finkelstein, S., Gloukhovtsev, A., Leonhardt, J., Martin, K., Rejowicz-Quaid, M. & Reshadi, M., Sep 1 2022, In: Journal of Consumer Affairs. 56, 3, p. 1220-1243 24 p.Research output: Contribution to journal › Article › peer-review
Open Access -
The Role of Luxury in Rituals and Its Transformative Potential for Consumer Well-Being
Azzari, C. N., Dadzie, C. A. & Baker, S. M., Dec 2022, In: Journal of Macromarketing. 42, 4, p. 630-639 10 p.Research output: Contribution to journal › Article › peer-review
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Consumers on the Job: Contextualization Crafting in Expert Services
Azzari, C. N., Anderson, L., Mende, M., Jefferies, J. G., Downey, H., Ostrom, A. L. & Spanjol, J., Nov 1 2021, In: Journal of Service Research. 24, 4Research output: Contribution to journal › Article › peer-review
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Harmonious homegoings: alleviating consumer vulnerability through service fluidity and compassion
Azzari, C. N., Mitchell, N. A. & Dadzie, C. A., Oct 6 2021, In: Journal of Services Marketing. 35, 6Research output: Contribution to journal › Article › peer-review
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Leveraging the Existing US Healthcare Structure for Consumer Financial Well‐Being: Barriers, Opportunities, and a Framework toward Future Research
Dorsey, J. D., Hill, P., Moran, N., Azzari, C. N., Reshadi, F., Shanks, I. & Williams, J. D., Mar 1 2020, In: Journal of Consumer Affairs. 54, 1, p. 70-99Research output: Contribution to journal › Article › peer-review
Datasets
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Consumers on the Job: Contextualization Crafting in Expert Services
Azzari, C. N. (Creator), Anderson, L. (Creator), Mende, M. (Creator), Jefferies, J. G. (Creator), Downey, H. (Creator), Ostrom, A. L. (Creator) & Spanjol, J. (Creator), 2021
DOI: 10.25384/sage.c.5418396.v1, https://sage.figshare.com/collections/Consumers_on_the_Job_Contextualization_Crafting_in_Expert_Services/5418396/1
Dataset
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Consumers on the Job: Contextualization Crafting in Expert Services
Azzari, C. N. (Creator), Anderson, L. (Creator), Mende, M. (Creator), Jefferies, J. G. (Creator), Downey, H. (Creator), Ostrom, A. L. (Creator) & Spanjol, J. (Creator), 2021
DOI: 10.25384/sage.c.5418396, https://sage.figshare.com/collections/Consumers_on_the_Job_Contextualization_Crafting_in_Expert_Services/5418396
Dataset
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Diversity & Inclusion Faculty Advisory Committee (External organization)
Courtney Nations Azzari (Member)
Jan 1 2019 → …Activity: Membership › Membership of committee
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Editorial Board, Journal of Consumer Affairs (External organization)
Courtney Nations Azzari (Member)
Jan 1 2017 → …Activity: Membership › Membership of network
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Undergraduate Curriculum Committee (External organization)
Courtney Nations Azzari (Member)
Jan 1 2017 → …Activity: Membership › Membership of committee
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International Business Flagship Program Faculty Advisory Council (External organization)
Courtney Nations Azzari (Member)
Jan 1 2016 → …Activity: Membership › Membership of network
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Planning Committee, AMA Marketing and Public Policy Conference (External organization)
Courtney Nations Azzari (Member)
Jan 1 2015 → …Activity: Membership › Membership of committee