Personal profile
Biography
Dr. Han Soo Kim is an Assistant Professor of Sport Management in the Department of Leadership, School Counseling, and Sport Management at the University of North Florida. Before joining UNF, Dr. Kim served as an Assistant Professor and Sport Management Program Director at the University of Central Arkansas and worked as a Postdoctoral Research Associate at Texas A&M University.
Dr. Kim's research interests include fan engagement, sport business analytics, and the application of technology in sport. His work has been published in several leading peer-reviewed journals, including the Journal of Sport Management (JSM), Sport Management Review (SMR), Communication & Sport (C&S), Sport, Business, and Management: An International Journal (SBM), International Journal of Sports Marketing and Sponsorship (IJSMS), International Journal of Sport Management & Marketing (IJSMM), and the International Journal of Sport Communication (IJSC), among others.
Research Interests
- sport business analytics
- technology in sport
- fan engagement
Disciplines
- Sports Management
Research output
- 13 Article
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Exploring the Impact of Sports and Fitness Live Streamer Attributes on Consumer Well-Being: Symmetric and Asymmetric Modeling Approaches
Chiu, W., Kim, H. S. & Oh, Y. S., Jun 1 2025, In: Sport Marketing Quarterly. 34, 2, p. 110-124 15 p.Research output: Contribution to journal › Article › peer-review
Open Access -
Impact of sports brands’ activities: Are consumers willing to pay a price premium?
Kim, H. S., Feb 19 2025, In: International Journal of Sports Marketing and Sponsorship. 26, 1, p. 162-180 19 p.Research output: Contribution to journal › Article › peer-review
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Do fairness perceptions influence viewers' attitudes? The role of perceived service fairness in viewership of the English Premier League
Lee, S., Kim, M., Kim, H. S. & Oh, T., Jun 2024, In: International Journal of Sport Management and Marketing. 24, 3-4, p. 223-243 21 p.Research output: Contribution to journal › Article › peer-review
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Increasing Sport Fans' Receptivity to Sustainability Messaging Through the Enhancement of Brand Authenticity.
Do, C., Kim, M., McCullough, B. P., Kim, H. S. & Lee, H.-W., Sep 1 2024, In: International Journal of Sport Communication. 17, 3, p. 241-251 11 p.Research output: Contribution to journal › Article › peer-review
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Innovation is the key: Identifying factors to increase career satisfaction and psychological well-being in millennial and generation Z sport employees
Hill, J., Kim, M., Oja, B. D., Kim, H. S. & Lee, H.-W., Apr 2024, In: Sport, Business, Management: An international Journal. 14, 3Research output: Contribution to journal › Article › peer-review
Activities
- 2 Editorial activity
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Measurement in Physical Education and Exercise Science (Journal)
Kim, H. S. (Editor)
2024 → …Activity: Publication peer-review and editorial work › Editorial activity
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Frontiers in Sports and Active Living (Journal)
Kim, H. S. (Editor)
2023Activity: Publication peer-review and editorial work › Editorial activity