Jae Hee Park had worked at the T.S. Corporation in South Korea as a consumer marketer before entering the academic discipline. He developed visual and technical models to attract target consumers, contributed to sales promotions, and explored strategies to increase new brand recognition. His research interests are online brand communities, online consumer behaviors, intercultural studies, and online health communication. He has published research articles in the Journal of Promotion Management, Public Relations Review, Journal of International Consumer Marketing, Online Journal of Communication and Media Technologies, and The Korean Journal of Advertising and Public Relations.