Jeffrey Harrison PhD, MBA, MHA is a professor of Health Administration and past Chair of the Department of Public Health at the University of North Florida. He received his PhD in Health Services Research from VCU, his MBA from William and Mary and his MHA from the Medical College of Virginia. Jeff has twenty-five years’ experience in health care and is a national and international speaker on a wide range of healthcare topics and has published over forty-six professional articles and three book chapters. In 2020, he completed the third edition of his book: “Essentials of Strategic Planning in Healthcare” published by Health Administration Press. Research agenda includes Healthcare Policy, Strategic Planning in Healthcare, Organizational Performance and Assessment, Decision Support Systems, and Disaster Medical Response. Jeff is a Certified Healthcare Executive and a Fellow in the American College of Healthcare Executives.