Young Tae Choi

Marketing, PhD

Consumer preferences in user- vs. item-based recommender systems for search and experience products
Choi, Y. & Kim, J., 2025, (Accepted/In press) In: Journal of Marketing Management.
Research output: Contribution to journal › Article › peer-review
Developing brand advocacy through brand activities on Facebook
Choi, Y., Kroff, M. W. & Kim, J., 2021, In: Journal of Consumer Marketing. 38, 3, p. 328-338 11 p.
Research output: Contribution to journal › Article › peer-review
Influence of Cultural Orientations on Electronic Word-of-Mouth (eWOM) in Social Media
Choi, Y. & Kim, J., May 4 2019, In: Journal of Intercultural Communication Research. 48, 3, p. 292-313 22 p.
Research output: Contribution to journal › Article › peer-review
Brand Actions on Social Media: Direct Effects on Electronic Word of Mouth (eWOM) and Moderating Effects of Brand Loyalty and Social Media Usage Intensity
Choi, Y., Thoeni, A. & Kroff, M. W., Jan 2 2018, In: Journal of Relationship Marketing. 17, 1, p. 52-70 19 p.
Research output: Contribution to journal › Article › peer-review
Testing a Cultural Orientation Model of Electronic Word-of-Mouth Communication: a Comparative Study of U.S. and Korean Social Media Users
Lee, C., Choi, Y. & Kim, J., Jan 2018, In: Asian Journal of Communication. 28, 1, p. 74-92 19 p.
Research output: Contribution to journal › Article › peer-review

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