@inbook{a3c830e1df454e3aa5b6f7a6dc0a6377,
title = "A Brand Loyalty and Attachment-Based Bayesian Brand Choice Model",
keywords = "Bayesian, Brand attachment, Brand loyalty, Brands",
author = "Hanieh Sardashti and Roger Calantone",
note = "Publisher Copyright: {\textcopyright} 2017, Academy of Marketing Science.",
year = "2017",
doi = "10.1007/978-3-319-45596-9_117",
language = "English",
series = "Developments in Marketing Science: Proceedings of the Academy of Marketing Science",
publisher = "Springer Nature",
pages = "617--626",
booktitle = "Developments in Marketing Science",
}