A Comparative Study of Face-to-Face Word-of-Mouth and Social Electronic Word-of-Mouth

Junga Kim; Chunsik Lee

A Comparative Study of Face-to-Face Word-of-Mouth and Social Electronic Word-of-Mouth

School of Communication

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	163-176
Number of pages	14
Journal	The Journal of Digital and Social Media Marketing
Volume	7
Issue number	2
State	Published - 2019

ASJC Scopus Subject Areas

Communication
Marketing

Keywords

eWOM
homophily
social media
source credibility
strength of tie
word-of-mouth

Cite this

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title = "A Comparative Study of Face-to-Face Word-of-Mouth and Social Electronic Word-of-Mouth",

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T1 - A Comparative Study of Face-to-Face Word-of-Mouth and Social Electronic Word-of-Mouth

AU - Kim, Junga

AU - Lee, Chunsik

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KW - source credibility

KW - strength of tie

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IS - 2

ER -

A Comparative Study of Face-to-Face Word-of-Mouth and Social Electronic Word-of-Mouth

ASJC Scopus Subject Areas

Keywords

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Cite this