A model for structuring efficient consumer response measures

Jesper Aastrup; Herbert Kotzab; David B. Grant; Christoph Teller; Mogens Bjerre

doi:10.1108/09590550810883450

A model for structuring efficient consumer response measures

Jesper Aastrup, Herbert Kotzab, David B. Grant, Christoph Teller, Mogens Bjerre

Vienna University of Economics and Business

Research output: Contribution to journal › Review article › peer-review

Original language	English
Pages (from-to)	590-606
Number of pages	17
Journal	International Journal of Retail and Distribution Management
Volume	36
Issue number	8
DOIs	https://doi.org/10.1108/09590550810883450
State	Published - Jun 20 2008
Externally published	Yes

ASJC Scopus Subject Areas

Tourism, Leisure and Hospitality Management
Marketing

Keywords

Austria
Denmark
Distribution channels and markets
Vertical marketing

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10.1108/09590550810883450

Cite this

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title = "A model for structuring efficient consumer response measures",

keywords = "Austria, Denmark, Distribution channels and markets, Vertical marketing",

author = "Jesper Aastrup and Herbert Kotzab and Grant, {David B.} and Christoph Teller and Mogens Bjerre",

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language = "English",

volume = "36",

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T1 - A model for structuring efficient consumer response measures

AU - Aastrup, Jesper

AU - Kotzab, Herbert

AU - Grant, David B.

AU - Teller, Christoph

AU - Bjerre, Mogens

PY - 2008/6/20

Y1 - 2008/6/20

KW - Austria

KW - Denmark

KW - Distribution channels and markets

KW - Vertical marketing

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DO - 10.1108/09590550810883450

M3 - Review article

AN - SCOPUS:46749084715

SN - 0959-0552

VL - 36

SP - 590

EP - 606

JO - International Journal of Retail and Distribution Management

JF - International Journal of Retail and Distribution Management

IS - 8

ER -

A model for structuring efficient consumer response measures

ASJC Scopus Subject Areas

Keywords

Access to Document

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