A Multistage Approach to Comparative Marketing Analysis

Adel I. el-Ansary, Marilyn L. Liebrenz

Research output: Contribution to journal › Article › peer-review

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@article{546f865e8fe44a71ac8c71c2a121788e,

title = "A Multistage Approach to Comparative Marketing Analysis",

author = "el-Ansary, \{Adel I.\} and Liebrenz, \{Marilyn L.\}",

year = "1982",

month = dec,

doi = "10.1177/027614678200200208",

language = "English",

volume = "2",

pages = "59--65",

journal = "Journal of Macromarketing",

issn = "0276-1467",

number = "2",

}

TY - JOUR

T1 - A Multistage Approach to Comparative Marketing Analysis

AU - el-Ansary, Adel I.

AU - Liebrenz, Marilyn L.

PY - 1982/12

Y1 - 1982/12

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DO - 10.1177/027614678200200208

M3 - Article

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SN - 0276-1467

VL - 2

SP - 59

EP - 65

JO - Journal of Macromarketing

JF - Journal of Macromarketing

IS - 2

ER -