A Multistage Approach to Comparative Marketing Analysis

Adel I. el-Ansary; Marilyn L. Liebrenz

doi:10.1177/027614678200200208

A Multistage Approach to Comparative Marketing Analysis

Adel I. el-Ansary
, Marilyn L. Liebrenz

The George Washington University

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	59-65
Number of pages	7
Journal	Journal of Macromarketing
Volume	2
Issue number	2
DOIs	https://doi.org/10.1177/027614678200200208
State	Published - Dec 1982
Externally published	Yes

ASJC Scopus Subject Areas

Marketing

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title = "A Multistage Approach to Comparative Marketing Analysis",

author = "el-Ansary, \{Adel I.\} and Liebrenz, \{Marilyn L.\}",

year = "1982",

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journal = "Journal of Macromarketing",

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AU - el-Ansary, Adel I.

AU - Liebrenz, Marilyn L.

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JO - Journal of Macromarketing

JF - Journal of Macromarketing

IS - 2

ER -

A Multistage Approach to Comparative Marketing Analysis

ASJC Scopus Subject Areas

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