Original language | English |
---|---|
Pages (from-to) | 925-936 |
Number of pages | 12 |
Journal | Industrial Marketing Management |
Volume | 38 |
Issue number | 8 |
DOIs | |
State | Published - Nov 2009 |
Externally published | Yes |
ASJC Scopus Subject Areas
- Marketing
Keywords
- Chain
- Integration
- Management
- Performance
- Skills
- Status
- Strategic
- Supply