| Original language | English |
|---|---|
| Pages (from-to) | 925-936 |
| Number of pages | 12 |
| Journal | Industrial Marketing Management |
| Volume | 38 |
| Issue number | 8 |
| DOIs | |
| State | Published - Nov 2009 |
| Externally published | Yes |
ASJC Scopus Subject Areas
- Marketing
Keywords
- Chain
- Integration
- Management
- Performance
- Skills
- Status
- Strategic
- Supply