ADA Value: Customer Focus

One of the American Dietetic Association's four core values is Customer Focus, meaning we are determined to “meet the needs and exceed the expectations of all customers.” According to the BNET Business Dictionary, customer focus is “considered to be one of the keys to business success” 1

Having a customer focus means having a belief in the spirit and tactics for achieving it. The whole organization must believe in and apply, in all our activities, a customer-focused approach. For ADA, our customers are members, but also the public and the collaborators who share our vision of health promotion through food and nutrition.