Aggressive and Predatory Pricing: A Framework for Analysis

Joseph P. Guiltinan, Gregory T. Gundlach

Research output: Contribution to journal › Article › peer-review

ASJC Scopus Subject Areas

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title = "Aggressive and Predatory Pricing: A Framework for Analysis",

author = "Guiltinan, {Joseph P.} and Gundlach, {Gregory T.}",

note = "Publisher Copyright: {\textcopyright} 1996 American Marketing Association.",

year = "1996",

month = jul,

doi = "10.1177/002224299606000306",

language = "English",

volume = "60",

pages = "87--102",

number = "3",

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T2 - A Framework for Analysis

AU - Guiltinan, Joseph P.

AU - Gundlach, Gregory T.

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U2 - 10.1177/002224299606000306

DO - 10.1177/002224299606000306

M3 - Article

AN - SCOPUS:85107989704

SN - 0022-2429

VL - 60

SP - 87

EP - 102

JO - Journal of Marketing

JF - Journal of Marketing

IS - 3

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