Alliance Marketing Competence and Technology Sensing in Marketing Alliances: The Performance Implications for Alliance Participant Firms

Youngtae Choi

doi:10.1007/978-3-319-11761-4_86

Alliance Marketing Competence and Technology Sensing in Marketing Alliances: The Performance Implications for Alliance Participant Firms

Marketing and Logistics

Research output: Chapter or Contribution to Book › Chapter › peer-review

Original language	English
Title of host publication	Developments in Marketing Science
Subtitle of host publication	Proceedings of the Academy of Marketing Science
Publisher	Springer Nature
Pages	174
Number of pages	1
DOIs	https://doi.org/10.1007/978-3-319-11761-4_86
State	Published - 2015

Publication series

Name	Developments in Marketing Science: Proceedings of the Academy of Marketing Science
ISSN (Print)	2363-6165
ISSN (Electronic)	2363-6173

ASJC Scopus Subject Areas

Strategy and Management
Marketing

Keywords

Competence Literature
Customer Information
Performance Implication
Role Flexibility
Turbulent Market

Access to Document

10.1007/978-3-319-11761-4_86

Cite this

Choi, Y. (2015). Alliance Marketing Competence and Technology Sensing in Marketing Alliances: The Performance Implications for Alliance Participant Firms. In Developments in Marketing Science: Proceedings of the Academy of Marketing Science (pp. 174). (Developments in Marketing Science: Proceedings of the Academy of Marketing Science). Springer Nature. https://doi.org/10.1007/978-3-319-11761-4_86

Alliance Marketing Competence and Technology Sensing in Marketing Alliances: The Performance Implications for Alliance Participant Firms. / Choi, Youngtae.
Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer Nature, 2015. p. 174 (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).

Research output: Chapter or Contribution to Book › Chapter › peer-review

Choi, Y 2015, Alliance Marketing Competence and Technology Sensing in Marketing Alliances: The Performance Implications for Alliance Participant Firms. in Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Developments in Marketing Science: Proceedings of the Academy of Marketing Science, Springer Nature, pp. 174. https://doi.org/10.1007/978-3-319-11761-4_86

Choi Y. Alliance Marketing Competence and Technology Sensing in Marketing Alliances: The Performance Implications for Alliance Participant Firms. In Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer Nature. 2015. p. 174. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science). doi: 10.1007/978-3-319-11761-4_86

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Alliance Marketing Competence and Technology Sensing in Marketing Alliances: The Performance Implications for Alliance Participant Firms

Publication series

ASJC Scopus Subject Areas

Keywords

Access to Document

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