@article{6d25b718a2b74a74aef8d7c2b5354538,
title = "An Intelligent omnichannel assortment model to manage webrooming: an optimization approach",
keywords = "COVID-19, Omnichannel, e- commerce, m- commerce, optimization, profitability, retail",
author = "Srivastava, {Praveen Ranjan} and Zhang, {Justin Zuopeng} and Prajwal Eachempati and Sharma, {Satyendra Kumar} and Yulong Liu",
note = "Publisher Copyright: {\textcopyright} 2022 Informa UK Limited, trading as Taylor & Francis Group.",
year = "2022",
doi = "10.1080/0965254X.2022.2067072",
language = "English",
journal = "Journal of Strategic Marketing",
issn = "0965-254X",
}