Are single-item needs' and values' measures a good alternative to multi-item measures for sport marketers?

Galen Trail; Don Lee; Stavros Triantafyllidis; Jessica R. Braunstein-Minkove; Ari Kim; Kristi Sweeney; Wanyong Choi; Priscila Alfaro-Barrantes

doi:10.1108/IJSMS-11-2021-0225

Are single-item needs' and values' measures a good alternative to multi-item measures for sport marketers?

Galen Trail
, Don Lee
, Stavros Triantafyllidis
, Jessica R. Braunstein-Minkove
, Ari Kim
, Kristi Sweeney
, Wanyong Choi
, Priscila Alfaro-Barrantes

Leadership, Organization and Community Impact

Towson University

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	168-185
Number of pages	18
Journal	International Journal of Sports Marketing and Sponsorship
Volume	24
Issue number	1
DOIs	https://doi.org/10.1108/IJSMS-11-2021-0225
State	Published - Jan 17 2023

ASJC Scopus Subject Areas

Business and International Management
Finance
Marketing

Keywords

Consumer behavior
Motives
Needs
Sport consumer attitudes
Values

Access to Document

10.1108/IJSMS-11-2021-0225

Cite this

@article{978bf62524a94b5c8edb48ae520232b8,

title = "Are single-item needs' and values' measures a good alternative to multi-item measures for sport marketers?",

keywords = "Consumer behavior, Motives, Needs, Sport consumer attitudes, Values",

author = "Galen Trail and Don Lee and Stavros Triantafyllidis and Braunstein-Minkove, \{Jessica R.\} and Ari Kim and Kristi Sweeney and Wanyong Choi and Priscila Alfaro-Barrantes",

note = "Publisher Copyright: {\textcopyright} 2022, Emerald Publishing Limited.",

year = "2023",

month = jan,

day = "17",

doi = "10.1108/IJSMS-11-2021-0225",

language = "English",

volume = "24",