Artificial intelligence-enabled systems and innovation in B2B firms: The role of strategic agility and decision-making performance

Yulong David Liu; Justin Zuopeng Zhang; Jianwen Zheng; Muhammad Mustafa Kamal

doi:10.1016/j.indmarman.2025.04.003

Artificial intelligence-enabled systems and innovation in B2B firms: The role of strategic agility and decision-making performance

Yulong David Liu, Justin Zuopeng Zhang, Jianwen Zheng, Muhammad Mustafa Kamal

Coggin College of Business

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	164-174
Number of pages	11
Journal	Industrial Marketing Management
Volume	127
DOIs	https://doi.org/10.1016/j.indmarman.2025.04.003
State	Published - May 2025
Externally published	Yes

ASJC Scopus Subject Areas

Marketing

Keywords

Artificial intelligence-enabled information systems
B2B enterprises
Decision outcomes
Decision-making styles
Innovation performance
Organizational agility

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10.1016/j.indmarman.2025.04.003

Cite this

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title = "Artificial intelligence-enabled systems and innovation in B2B firms: The role of strategic agility and decision-making performance",

keywords = "Artificial intelligence-enabled information systems, B2B enterprises, Decision outcomes, Decision-making styles, Innovation performance, Organizational agility",

author = "Liu, {Yulong David} and Zhang, {Justin Zuopeng} and Jianwen Zheng and Kamal, {Muhammad Mustafa}",

note = "Publisher Copyright: {\textcopyright} 2025 The Authors",

year = "2025",

month = may,

doi = "10.1016/j.indmarman.2025.04.003",

language = "English",

volume = "127",

pages = "164--174",

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T1 - Artificial intelligence-enabled systems and innovation in B2B firms

T2 - The role of strategic agility and decision-making performance

AU - Liu, Yulong David

AU - Zhang, Justin Zuopeng

AU - Zheng, Jianwen

AU - Kamal, Muhammad Mustafa

PY - 2025/5

Y1 - 2025/5

KW - Artificial intelligence-enabled information systems

KW - B2B enterprises

KW - Decision outcomes

KW - Decision-making styles

KW - Innovation performance

KW - Organizational agility

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U2 - 10.1016/j.indmarman.2025.04.003

DO - 10.1016/j.indmarman.2025.04.003

M3 - Article

AN - SCOPUS:105004464469

SN - 0019-8501

VL - 127

SP - 164

EP - 174

JO - Industrial Marketing Management

JF - Industrial Marketing Management

ER -

Artificial intelligence-enabled systems and innovation in B2B firms: The role of strategic agility and decision-making performance

ASJC Scopus Subject Areas

Keywords

Access to Document

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