Original language | German |
---|---|
Pages (from-to) | 22-38 |
Number of pages | 17 |
Journal | Der Markt |
Volume | 34 |
Issue number | 1 |
DOIs | |
State | Published - Mar 1995 |
Externally published | Yes |
ASJC Scopus Subject Areas
- Marketing
Research output: Contribution to journal › Article › peer-review
Original language | German |
---|---|
Pages (from-to) | 22-38 |
Number of pages | 17 |
Journal | Der Markt |
Volume | 34 |
Issue number | 1 |
DOIs | |
State | Published - Mar 1995 |
Externally published | Yes |