| Original language | German |
|---|---|
| Pages (from-to) | 22-38 |
| Number of pages | 17 |
| Journal | Der Markt |
| Volume | 34 |
| Issue number | 1 |
| DOIs | |
| State | Published - Mar 1995 |
| Externally published | Yes |
ASJC Scopus Subject Areas
- Marketing
Research output: Contribution to journal › Article › peer-review
| Original language | German |
|---|---|
| Pages (from-to) | 22-38 |
| Number of pages | 17 |
| Journal | Der Markt |
| Volume | 34 |
| Issue number | 1 |
| DOIs | |
| State | Published - Mar 1995 |
| Externally published | Yes |