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Better or different? Self-differentiating appeals interact with self-theories to predict volunteer intentions

  • University of Nevada, Reno

Research output: Contribution to journalArticlepeer-review

Original languageEnglish
Article numbere1844
JournalJournal of Philanthropy and Marketing
Volume29
Issue number2
DOIs
StatePublished - May 2024

ASJC Scopus Subject Areas

  • Economics and Econometrics
  • Strategy and Management
  • Marketing

Keywords

  • charity
  • implicit mindset
  • implicit theories
  • individuality
  • prosocial behavior
  • self-theory
  • volunteer

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