Blockchain as a resource for building trust in pre-owned goods’ marketing: a case of automobile industry in an emerging economy

Achint Nigam, Shreya Sangal, Abhishek Behl, Nirma Jayawardena, Amit Shankar, Vijay Pereira, Yama Temouri, Justin Zhang

Research output: Contribution to journalArticlepeer-review

Original languageEnglish
JournalJournal of Strategic Marketing
DOIs
StateAccepted/In press - 2022

ASJC Scopus Subject Areas

  • Strategy and Management
  • Marketing

Keywords

  • Blockchain technology
  • pre-owned market
  • qualitative study
  • resource-based view
  • trust-based marketing theory

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