Blockchain as a resource for building trust in pre-owned goods’ marketing: a case of automobile industry in an emerging economy

  • Achint Nigam
  • , Shreya Sangal
  • , Abhishek Behl
  • , Nirma Jayawardena
  • , Amit Shankar
  • , Vijay Pereira
  • , Yama Temouri
  • , Justin Zhang

Research output: Contribution to journalArticlepeer-review

Original languageEnglish
Pages (from-to)723-741
Number of pages19
JournalJournal of Strategic Marketing
Volume33
Issue number6
DOIs
StatePublished - 2025

ASJC Scopus Subject Areas

  • Strategy and Management
  • Marketing

Keywords

  • Blockchain technology
  • pre-owned market
  • qualitative study
  • resource-based view
  • trust-based marketing theory

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