Blockchain empowerment: enhancing consumer trust and outreach through supply chain transparency

Yanji Duan; Qingyun Zhu

doi:10.1080/00207543.2024.2434951

Blockchain empowerment: enhancing consumer trust and outreach through supply chain transparency

Research output: Contribution to journal › Article › peer-review

Original language	English
Journal	International Journal of Production Research
DOIs	https://doi.org/10.1080/00207543.2024.2434951
State	Published - Dec 2 2024
Externally published	Yes

ASJC Scopus Subject Areas

Strategy and Management
Management Science and Operations Research
Industrial and Manufacturing Engineering

Keywords

Blockchain technology
consumer outreach
consumer trust
supply chain management
supply chain transparency

Access to Document

10.1080/00207543.2024.2434951

Cite this

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title = "Blockchain empowerment: enhancing consumer trust and outreach through supply chain transparency",

keywords = "Blockchain technology, consumer outreach, consumer trust, supply chain management, supply chain transparency",

author = "Yanji Duan and Qingyun Zhu",

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year = "2024",

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doi = "10.1080/00207543.2024.2434951",

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TY - JOUR

T1 - Blockchain empowerment

T2 - enhancing consumer trust and outreach through supply chain transparency

AU - Duan, Yanji

AU - Zhu, Qingyun

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KW - Blockchain technology

KW - consumer outreach

KW - consumer trust

KW - supply chain management

KW - supply chain transparency

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SN - 0020-7543

JO - International Journal of Production Research

JF - International Journal of Production Research

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Blockchain empowerment: enhancing consumer trust and outreach through supply chain transparency

ASJC Scopus Subject Areas

Keywords

Access to Document

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