| Original language | English |
|---|---|
| Title of host publication | Encyclopedia of Sport Management, Second Edition |
| Pages | 108-109 |
| Number of pages | 2 |
| ISBN (Electronic) | 9781035317189 |
| DOIs | |
| State | Published - Jan 1 2024 |
ASJC Scopus Subject Areas
- General Social Sciences
- General Economics,Econometrics and Finance
- General Business,Management and Accounting
Keywords
- Brand Names
- Branding
- Logos
- Mascots
- Rebranding
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