@inbook{9dba3679dfb241bcbcef4e80ea14d8d6,
title = "Brand Recognition",
keywords = "Advertising, Brand associations, Brand awareness, Brand identity, Brand image, Brand recall, Brand recognition, Research, Sponsorship, Touchpoints.",
author = "Lee, \{Jason W.\}",
note = "Publisher Copyright: {\textcopyright} 2026 Elsevier Inc. All rights are reserved, including those for text and data mining, AI training, and similar technologies.",
year = "2025",
month = jan,
day = "1",
doi = "10.1016/B978-0-443-13701-3.00275-9",
language = "English",
isbn = "9780443137020",
pages = "Vol1:835--Vol1:837",
booktitle = "International Encyclopedia of Business Management",
publisher = "Elsevier",
address = "United Kingdom",
}