Abstract
This research aims to examine the characteristics, requirements, benefits, and barriers to various collaborative relationships and proposes a typology of collaborative approaches.
Original language | American English |
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Pages (from-to) | 174-196 |
Number of pages | 22 |
Journal | The International Journal of Logistics Management |
Volume | 18 |
Issue number | 2 |
State | Published - 2007 |
ASJC Scopus Subject Areas
- Business and International Management
- Supply Chain
- Marketing
Keywords
- Relationship marketing
- Inventory
- Cooperative Marketing
Disciplines
- Business Administration, Management, and Operations
- Operations and Supply Chain Management
- Marketing