Can Online Rating Reflect Authentic Customer Purchase Feelings? Understanding How Customer Dissatisfaction Relates to Negative Reviews

Huosong Xia, Xiaoting Pan, Wuyue An, Zuopeng Zhang

Research output: Contribution to journalArticlepeer-review

Original languageEnglish
Pages (from-to)314-327
Number of pages14
JournalJournal of Computer Information Systems
Volume61
Issue number4
DOIs
StatePublished - 2021

ASJC Scopus Subject Areas

  • Information Systems
  • Education
  • Computer Networks and Communications

Keywords

  • Customer complaints
  • customer dissatisfaction
  • negative reviews
  • online ratings
  • online reviews

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