Change adaptation capability, business-to-business marketing capability and firm performance: Integrating institutional theory and dynamic capability view

Surajit Bag; Gautam Srivastava; Shivam Gupta; Justin Z. Zhang; Sachin Kamble

doi:10.1016/j.indmarman.2023.11.003

Change adaptation capability, business-to-business marketing capability and firm performance: Integrating institutional theory and dynamic capability view

Surajit Bag
, Gautam Srivastava
, Shivam Gupta
, Justin Z. Zhang
, Sachin Kamble

Management

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	470-483
Number of pages	14
Journal	Industrial Marketing Management
Volume	115
DOIs	https://doi.org/10.1016/j.indmarman.2023.11.003
State	Published - Nov 2023

ASJC Scopus Subject Areas

Marketing

Keywords

Business-to-business (B2B) marketing
Climate change adaptation
Dynamic capability view
Institutional theory
Multi-country survey
Sustainability

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10.1016/j.indmarman.2023.11.003

Cite this

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title = "Change adaptation capability, business-to-business marketing capability and firm performance: Integrating institutional theory and dynamic capability view",

keywords = "Business-to-business (B2B) marketing, Climate change adaptation, Dynamic capability view, Institutional theory, Multi-country survey, Sustainability",

author = "Surajit Bag and Gautam Srivastava and Shivam Gupta and Zhang, \{Justin Z.\} and Sachin Kamble",

note = "Publisher Copyright: {\textcopyright} 2023",

year = "2023",

month = nov,

doi = "10.1016/j.indmarman.2023.11.003",

language = "English",

volume = "115",

pages = "470--483",

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T1 - Change adaptation capability, business-to-business marketing capability and firm performance

T2 - Integrating institutional theory and dynamic capability view

AU - Bag, Surajit

AU - Srivastava, Gautam

AU - Gupta, Shivam

AU - Zhang, Justin Z.

AU - Kamble, Sachin

PY - 2023/11

Y1 - 2023/11

KW - Business-to-business (B2B) marketing

KW - Climate change adaptation

KW - Dynamic capability view

KW - Institutional theory

KW - Multi-country survey

KW - Sustainability

UR - https://www.scopus.com/pages/publications/85176146880

UR - https://www.scopus.com/pages/publications/85176146880#tab=citedBy

U2 - 10.1016/j.indmarman.2023.11.003

DO - 10.1016/j.indmarman.2023.11.003

M3 - Article

AN - SCOPUS:85176146880

SN - 0019-8501

VL - 115

SP - 470

EP - 483

JO - Industrial Marketing Management

JF - Industrial Marketing Management

ER -

Change adaptation capability, business-to-business marketing capability and firm performance: Integrating institutional theory and dynamic capability view

ASJC Scopus Subject Areas

Keywords

Access to Document

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