Communication in the sport industry

Reorganized in a four-part format, Contemporary Sport Management, Fourth Edition, begins with an overview of the field and important historical aspects of the industry. Next, the attributes of an effective and professional sport manager and the relevance of managerial and leadership concepts applied to sport management are discussed. In the second part, readers learn about the major settings in which sport management professionals work today, including professional and amateur sport management sites, sport management agencies, and sport tourism venues. The third part offers information on key functional areas of sport management, such as sport marketing, sport communication, finance and economics in sport, and sport facility and event management. In the final part, readers examine current challenges in the profession, such as issues related to consumer behavior, law, sociology, globalization, and the importance of continuing sport management research.


The updated and enhanced fourth edition of Contemporary Sport Management offers a varied and dynamic learning package to assist readers in understanding the many opportunities and challenges in the sport management field. From historical foundations and future directions to current issues and professional skill sets, this popular textbook continues to inform and inspire up-and-coming professionals to have a positive influence on the management of sport.