Consumer preferences in user- vs. item-based recommender systems for search and experience products

Research output: Contribution to journalArticlepeer-review

Original languageEnglish
Pages (from-to)84-110
Number of pages27
JournalJournal of Marketing Management
Volume41
Issue number1-2
DOIs
StatePublished - Jan 2 2025

ASJC Scopus Subject Areas

  • Strategy and Management
  • Marketing

Keywords

  • item-based CF
  • Recommender systems
  • risk aversion
  • search and experience products
  • susceptibility to interpersonal influence
  • user-based CF

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