Continuing Controversies and Ethical Issues in Global Marketing Management

David A. Ricks; Cheryl Van Deusen; Carolyn B. Mueller; Bodo B. Schlegelmilch; Robert Tancer

doi:10.1007/978-3-319-13141-2_71

Continuing Controversies and Ethical Issues in Global Marketing Management

David A. Ricks
, Cheryl Van Deusen
, Carolyn B. Mueller
, Bodo B. Schlegelmilch
, Robert Tancer

Research output: Chapter or Contribution to Book › Chapter

Original language	English
Title of host publication	Developments in Marketing Science
Subtitle of host publication	Proceedings of the Academy of Marketing Science
Publisher	Springer Nature
Pages	171
Number of pages	1
DOIs	https://doi.org/10.1007/978-3-319-13141-2_71
State	Published - 2015
Externally published	Yes

Publication series

Name	Developments in Marketing Science: Proceedings of the Academy of Marketing Science
ISSN (Print)	2363-6165
ISSN (Electronic)	2363-6173

ASJC Scopus Subject Areas

Strategy and Management
Marketing

Access to Document

10.1007/978-3-319-13141-2_71

Cite this

Ricks, D. A., Van Deusen, C., Mueller, C. B., Schlegelmilch, B. B., & Tancer, R. (2015). Continuing Controversies and Ethical Issues in Global Marketing Management. In Developments in Marketing Science: Proceedings of the Academy of Marketing Science (pp. 171). (Developments in Marketing Science: Proceedings of the Academy of Marketing Science). Springer Nature. https://doi.org/10.1007/978-3-319-13141-2_71

Continuing Controversies and Ethical Issues in Global Marketing Management. / Ricks, David A.; Van Deusen, Cheryl; Mueller, Carolyn B. et al.
Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer Nature, 2015. p. 171 (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).

Research output: Chapter or Contribution to Book › Chapter

Ricks, DA, Van Deusen, C, Mueller, CB, Schlegelmilch, BB & Tancer, R 2015, Continuing Controversies and Ethical Issues in Global Marketing Management. in Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Developments in Marketing Science: Proceedings of the Academy of Marketing Science, Springer Nature, pp. 171. https://doi.org/10.1007/978-3-319-13141-2_71

Ricks DA, Van Deusen C, Mueller CB, Schlegelmilch BB, Tancer R. Continuing Controversies and Ethical Issues in Global Marketing Management. In Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer Nature. 2015. p. 171. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science). doi: 10.1007/978-3-319-13141-2_71

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Continuing Controversies and Ethical Issues in Global Marketing Management

Publication series

ASJC Scopus Subject Areas

Access to Document

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