Contracts, norms, and plural form governance

Joseph P. Cannon, Ravi S. Achrol, Gregory T. Gundlach

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	180-194
Number of pages	15
Journal	Journal of the Academy of Marketing Science
Volume	28
Issue number	2
DOIs	https://doi.org/10.1177/0092070300282001
State	Published - 2000
Externally published	Yes

ASJC Scopus Subject Areas

TY - JOUR

T1 - Contracts, norms, and plural form governance

AU - Cannon, Joseph P.

AU - Achrol, Ravi S.

AU - Gundlach, Gregory T.

PY - 2000

Y1 - 2000

UR - http://www.scopus.com/inward/record.url?scp=23044521066&partnerID=8YFLogxK

UR - http://www.scopus.com/inward/citedby.url?scp=23044521066&partnerID=8YFLogxK

U2 - 10.1177/0092070300282001

DO - 10.1177/0092070300282001

M3 - Article

AN - SCOPUS:23044521066

SN - 0092-0703

VL - 28

SP - 180

EP - 194

JO - Journal of the Academy of Marketing Science

JF - Journal of the Academy of Marketing Science

IS - 2

ER -