Original language | English |
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Pages (from-to) | 441-455 |
Number of pages | 15 |
Journal | Journal of the Academy of Marketing Science |
Volume | 38 |
Issue number | 4 |
DOIs | |
State | Published - 2010 |
ASJC Scopus Subject Areas
- Business and International Management
- Economics and Econometrics
- Marketing
Keywords
- Conflict
- Control
- Coordination
- Dependence
- Distribution channels
- Governance