Control-based channel governance and relative dependence

David I. Gilliland, Daniel C. Bello, Gregory T. Gundlach

Research output: Contribution to journalArticlepeer-review

Original languageEnglish
Pages (from-to)441-455
Number of pages15
JournalJournal of the Academy of Marketing Science
Volume38
Issue number4
DOIs
StatePublished - 2010

ASJC Scopus Subject Areas

  • Business and International Management
  • Economics and Econometrics
  • Marketing

Keywords

  • Conflict
  • Control
  • Coordination
  • Dependence
  • Distribution channels
  • Governance

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