| Original language | English |
|---|---|
| Pages (from-to) | 441-455 |
| Number of pages | 15 |
| Journal | Journal of the Academy of Marketing Science |
| Volume | 38 |
| Issue number | 4 |
| DOIs | |
| State | Published - 2010 |
ASJC Scopus Subject Areas
- Business and International Management
- Economics and Econometrics
- Marketing
Keywords
- Conflict
- Control
- Coordination
- Dependence
- Distribution channels
- Governance