| Original language | English |
|---|---|
| Pages (from-to) | 331-346 |
| Number of pages | 16 |
| Journal | Journal of Business Research |
| Volume | 24 |
| Issue number | 4 |
| DOIs | |
| State | Published - Jun 1992 |
| Externally published | Yes |
ASJC Scopus Subject Areas
- Marketing
Gregory T. Gundlach, Ann R. Root, Patrick E. Murphy
Research output: Contribution to journal › Article › peer-review
| Original language | English |
|---|---|
| Pages (from-to) | 331-346 |
| Number of pages | 16 |
| Journal | Journal of Business Research |
| Volume | 24 |
| Issue number | 4 |
| DOIs | |
| State | Published - Jun 1992 |
| Externally published | Yes |