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Countermarketing and demarketing against product diversion: Forensic research in the firearms industry

Research output: Contribution to journal › Review article › peer-review

Original languageEnglish
Pages (from-to)103-122
Number of pages20
JournalJournal of Public Policy and Marketing
Volume29
Issue number1
DOIs
StatePublished - 2010

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

  1. SDG 12 - Responsible Consumption and Production
    SDG 12 Responsible Consumption and Production

ASJC Scopus Subject Areas

  • Business and International Management
  • Economics and Econometrics
  • Marketing

Keywords

  • Black market
  • Channels of distribution
  • Countermarketing
  • Demarketing
  • Diversion
  • Firearms

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