Countermarketing in the courts: The case of marketing channels and firearms diversion

Kevin D. Bradford; Gregory T. Gundlach; William L. Wilkie

doi:10.1509/jppm.2005.24.2.284

Countermarketing in the courts: The case of marketing channels and firearms diversion

Kevin D. Bradford, Gregory T. Gundlach, William L. Wilkie

Coggin College of Business

Research output: Contribution to journal › Review article › peer-review

Original language	English
Pages (from-to)	284-298
Number of pages	15
Journal	Journal of Public Policy and Marketing
Volume	24
Issue number	2
DOIs	https://doi.org/10.1509/jppm.2005.24.2.284
State	Published - 2005
Externally published	Yes

ASJC Scopus Subject Areas

Business and International Management
Economics and Econometrics
Marketing

Access to Document

10.1509/jppm.2005.24.2.284

Cite this

@article{7784296ef41747c0bb478b990c5bc762,

title = "Countermarketing in the courts: The case of marketing channels and firearms diversion",

author = "Bradford, {Kevin D.} and Gundlach, {Gregory T.} and Wilkie, {William L.}",

year = "2005",

doi = "10.1509/jppm.2005.24.2.284",

language = "English",

volume = "24",

pages = "284--298",

journal = "Journal of Public Policy and Marketing",

issn = "0743-9156",

number = "2",

}

TY - JOUR

T1 - Countermarketing in the courts

T2 - The case of marketing channels and firearms diversion

AU - Bradford, Kevin D.

AU - Gundlach, Gregory T.

AU - Wilkie, William L.

PY - 2005

Y1 - 2005

UR - http://www.scopus.com/inward/record.url?scp=29144446190&partnerID=8YFLogxK

UR - http://www.scopus.com/inward/citedby.url?scp=29144446190&partnerID=8YFLogxK

U2 - 10.1509/jppm.2005.24.2.284

DO - 10.1509/jppm.2005.24.2.284

M3 - Review article

AN - SCOPUS:29144446190

SN - 0743-9156

VL - 24

SP - 284

EP - 298

JO - Journal of Public Policy and Marketing

JF - Journal of Public Policy and Marketing

IS - 2

ER -

Countermarketing in the courts: The case of marketing channels and firearms diversion

ASJC Scopus Subject Areas

Access to Document

Other files and links

Cite this