Countermarketing in the courts: The case of marketing channels and firearms diversion

Kevin D. Bradford; Gregory T. Gundlach; William L. Wilkie

doi:10.1509/jppm.2005.24.2.284

Countermarketing in the courts: The case of marketing channels and firearms diversion

Kevin D. Bradford
, Gregory T. Gundlach
, William L. Wilkie

Marketing and Logistics

Research output: Contribution to journal › Review article › peer-review

Original language	English
Pages (from-to)	284-298
Number of pages	15
Journal	Journal of Public Policy and Marketing
Volume	24
Issue number	2
DOIs	https://doi.org/10.1509/jppm.2005.24.2.284
State	Published - 2005

ASJC Scopus Subject Areas

Business and International Management
Economics and Econometrics
Marketing

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10.1509/jppm.2005.24.2.284

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title = "Countermarketing in the courts: The case of marketing channels and firearms diversion",

author = "Bradford, \{Kevin D.\} and Gundlach, \{Gregory T.\} and Wilkie, \{William L.\}",

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doi = "10.1509/jppm.2005.24.2.284",

language = "English",

volume = "24",

pages = "284--298",

journal = "Journal of Public Policy and Marketing",

issn = "0743-9156",

number = "2",

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AU - Bradford, Kevin D.

AU - Gundlach, Gregory T.

AU - Wilkie, William L.

PY - 2005

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DO - 10.1509/jppm.2005.24.2.284

M3 - Review article

AN - SCOPUS:29144446190

SN - 0743-9156

VL - 24

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EP - 298

JO - Journal of Public Policy and Marketing

JF - Journal of Public Policy and Marketing

IS - 2

ER -

Countermarketing in the courts: The case of marketing channels and firearms diversion

ASJC Scopus Subject Areas

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