@article{728f9ce8edcb402a992a82a1849b7c98,
title = "Cultural Differences in Online Community Motivations: Exploring Korean Automobile Online Brand Communities (KAOBCs) and American Automobile Online Brand Communities (AAOBCs)",
keywords = "cultural difference, motivation, online brand community, online community",
author = "Park, \{Jae Hee\} and McMillan, \{Sally J.\}",
note = "Publisher Copyright: {\textcopyright} 2017 Taylor \& Francis.",
year = "2017",
month = sep,
day = "3",
doi = "10.1080/10496491.2017.1297981",
language = "English",
volume = "23",
pages = "633--653",
number = "5",
}