Defection, Alternatives, and Disruption: How Rituals Change at Individual, Community, and Society Levels in Culture

Courtney Nations Azzari; Stacey Menzel Baker

doi:10.4324/9781003531357-15

Defection, Alternatives, and Disruption: How Rituals Change at Individual, Community, and Society Levels in Culture

Courtney Nations Azzari
, Stacey Menzel Baker

Marketing and Logistics

Creighton University

Research output: Chapter or Contribution to Book › Chapter

Original language	English
Title of host publication	Rituals, Consumption, and Marketing
Subtitle of host publication	A Research Companion
Publisher	Taylor & Francis
Pages	165-178
Number of pages	14
ISBN (Electronic)	9781040412947
ISBN (Print)	9781032871912
DOIs	https://doi.org/10.4324/9781003531357-15
State	Published - Jan 1 2025

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

SDG 9 Industry, Innovation, and Infrastructure

ASJC Scopus Subject Areas

General Economics,Econometrics and Finance
General Business,Management and Accounting

Access to Document

10.4324/9781003531357-15

Cite this

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ER -

Defection, Alternatives, and Disruption: How Rituals Change at Individual, Community, and Society Levels in Culture

UN SDGs

ASJC Scopus Subject Areas

Access to Document

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