| Original language | German |
|---|---|
| Pages (from-to) | 76-88 |
| Number of pages | 13 |
| Journal | Der Markt |
| Volume | 32 |
| Issue number | 2 |
| DOIs | |
| State | Published - Jun 1993 |
| Externally published | Yes |
ASJC Scopus Subject Areas
- Marketing
Research output: Contribution to journal › Article › peer-review
| Original language | German |
|---|---|
| Pages (from-to) | 76-88 |
| Number of pages | 13 |
| Journal | Der Markt |
| Volume | 32 |
| Issue number | 2 |
| DOIs | |
| State | Published - Jun 1993 |
| Externally published | Yes |