Developing brand advocacy through brand activities on Facebook

Youngtae Choi; Michael W. Kroff; Junga Kim

doi:10.1108/JCM-10-2019-3460

Developing brand advocacy through brand activities on Facebook

Youngtae Choi, Michael W. Kroff, Junga Kim

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	328-338
Number of pages	11
Journal	Journal of Consumer Marketing
Volume	38
Issue number	3
DOIs	https://doi.org/10.1108/JCM-10-2019-3460
State	Published - 2021

ASJC Scopus Subject Areas

Business and International Management
Marketing

Keywords

Brand advocacy
Co-creation
Credible content delivery
Facebook
Purchase intentions
Responsiveness

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10.1108/JCM-10-2019-3460

Cite this

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title = "Developing brand advocacy through brand activities on Facebook",

keywords = "Brand advocacy, Co-creation, Credible content delivery, Facebook, Purchase intentions, Responsiveness",

author = "Youngtae Choi and Kroff, {Michael W.} and Junga Kim",

note = "Publisher Copyright: {\textcopyright} 2021, Emerald Publishing Limited.",

year = "2021",

doi = "10.1108/JCM-10-2019-3460",

language = "English",

volume = "38",

pages = "328--338",

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TY - JOUR

T1 - Developing brand advocacy through brand activities on Facebook

AU - Choi, Youngtae

AU - Kroff, Michael W.

AU - Kim, Junga

PY - 2021

Y1 - 2021

KW - Brand advocacy

KW - Co-creation

KW - Credible content delivery

KW - Facebook

KW - Purchase intentions

KW - Responsiveness

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DO - 10.1108/JCM-10-2019-3460

M3 - Article

AN - SCOPUS:85104261875

SN - 0736-3761

VL - 38

SP - 328

EP - 338

JO - Journal of Consumer Marketing

JF - Journal of Consumer Marketing

IS - 3

ER -

Developing brand advocacy through brand activities on Facebook

ASJC Scopus Subject Areas

Keywords

Access to Document

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