| Original language | English |
|---|---|
| Pages (from-to) | 431-440 |
| Number of pages | 10 |
| Journal | Journal of Business Research |
| Volume | 100 |
| DOIs | |
| State | Published - Jul 2019 |
| Externally published | Yes |
UN SDGs
This output contributes to the following UN Sustainable Development Goals (SDGs)
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SDG 1 No Poverty
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SDG 10 Reduced Inequalities
ASJC Scopus Subject Areas
- Marketing
Keywords
- Charity triad model
- Nonprofit organizations
- Poverty alleviation
- Relationship/market orientation
- Transactional orientation
- Transformative consumer research
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