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Diving in together or toes in the water: The interplay of community and nonprofit engagement in poverty alleviation

  • Todd Weaver
  • , Mark Mulder
  • , Leslie Koppenhafer
  • , Kristin Scott
  • , Richie L. Liu

Research output: Contribution to journalArticlepeer-review

Original languageEnglish
Pages (from-to)431-440
Number of pages10
JournalJournal of Business Research
Volume100
DOIs
StatePublished - Jul 2019
Externally publishedYes

ASJC Scopus Subject Areas

  • Marketing

Keywords

  • Charity triad model
  • Nonprofit organizations
  • Poverty alleviation
  • Relationship/market orientation
  • Transactional orientation
  • Transformative consumer research

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