Do job-relevance and severity of celebrity athlete’s transgression matter?

Wanyong Choi; Taeho Kim; Jae Pil Ha

doi:10.7752/jpes.2023.08245

Do job-relevance and severity of celebrity athlete’s transgression matter?

Wanyong Choi
, Taeho Kim
, Jae Pil Ha

Leadership, Organization and Community Impact

Research output: Contribution to journal › Article › peer-review

Original language	English
Article number	245
Pages (from-to)	2138-2143
Number of pages	6
Journal	Journal of physical education and sport
Volume	23
Issue number	8
DOIs	https://doi.org/10.7752/jpes.2023.08245
State	Published - Aug 2023

ASJC Scopus Subject Areas

Physical Therapy, Sports Therapy and Rehabilitation

Keywords

Athlete scandal
Attitude
Endorsement
Purchase intention
negative behavior

Access to Document

10.7752/jpes.2023.08245

Cite this

@article{6bd533f8a1184838828522567f28c2bc,

title = "Do job-relevance and severity of celebrity athlete{\textquoteright}s transgression matter?",

keywords = "Athlete scandal, Attitude, Endorsement, Purchase intention, negative behavior",

author = "Wanyong Choi and Taeho Kim and Ha, \{Jae Pil\}",

note = "Publisher Copyright: {\textcopyright} JPES.",

year = "2023",

month = aug,

doi = "10.7752/jpes.2023.08245",

language = "English",

volume = "23",

pages = "2138--2143",

journal = "Journal of physical education and sport",