Do Korean-Americans view drug advertisements differently than non-hispanic White Americans? perceptions of direct-to-consumer media: How useful is the information they convey?

Jisu Huh; Denise E. Delorme; Leonard N. Reid; Junga Kim

doi:10.2501/JAR-54-3-332-345

Do Korean-Americans view drug advertisements differently than non-hispanic White Americans? perceptions of direct-to-consumer media: How useful is the information they convey?

Jisu Huh
, Denise E. Delorme
, Leonard N. Reid
, Junga Kim

School of Communication

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	332-345
Number of pages	14
Journal	Journal of Advertising Research
Volume	54
Issue number	3
DOIs	https://doi.org/10.2501/JAR-54-3-332-345
State	Published - 2014

ASJC Scopus Subject Areas

Communication
Marketing

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10.2501/JAR-54-3-332-345

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Do Korean-Americans view drug advertisements differently than non-hispanic White Americans? perceptions of direct-to-consumer media: How useful is the information they convey? / Huh, Jisu; Delorme, Denise E.; Reid, Leonard N. et al.
In: Journal of Advertising Research, Vol. 54, No. 3, 2014, p. 332-345.

Research output: Contribution to journal › Article › peer-review

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title = "Do Korean-Americans view drug advertisements differently than non-hispanic White Americans? perceptions of direct-to-consumer media: How useful is the information they convey?",

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AU - Reid, Leonard N.

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N1 - Publisher Copyright: © Advertising Research Foundation 2014.

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JF - Journal of Advertising Research

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Do Korean-Americans view drug advertisements differently than non-hispanic White Americans? perceptions of direct-to-consumer media: How useful is the information they convey?

ASJC Scopus Subject Areas

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