| Original language | English |
|---|---|
| Pages (from-to) | 605-624 |
| Number of pages | 20 |
| Journal | Journal of the Academy of Marketing Science |
| Volume | 40 |
| Issue number | 4 |
| DOIs | |
| State | Published - Jul 2012 |
| Externally published | Yes |
ASJC Scopus Subject Areas
- Business and International Management
- Economics and Econometrics
- Marketing
Keywords
- Advertising
- Analysts
- Marketing accountability
- Marketing-finance interface
- Strategy
Fingerprint
Dive into the research topics of 'Does advertising spending really work? The intermediate role of analysts in the impact of advertising on firm value'. Together they form a unique fingerprint.Cite this
- APA
- Standard
- Harvard
- Vancouver
- Author
- BIBTEX
- RIS