Does "Bait and Switch" really benefit consumers? Advancing the discussion

William L. Wilkie; Carl F. Mela; Gregory T. Gundlach

doi:10.1287/mksc.17.3.290

Does "Bait and Switch" really benefit consumers? Advancing the discussion

William L. Wilkie, Carl F. Mela, Gregory T. Gundlach

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	290-293
Number of pages	4
Journal	Marketing Science
Volume	17
Issue number	3
DOIs	https://doi.org/10.1287/mksc.17.3.290
State	Published - 1998
Externally published	Yes

ASJC Scopus Subject Areas

Business and International Management
Marketing

Keywords

Bait and switch
Pricing
Promotion
Public policy

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10.1287/mksc.17.3.290

Cite this

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language = "English",

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AU - Wilkie, William L.

AU - Mela, Carl F.

AU - Gundlach, Gregory T.

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KW - Pricing

KW - Promotion

KW - Public policy

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M3 - Article

AN - SCOPUS:0032218133

SN - 0732-2399

VL - 17

SP - 290

EP - 293

JO - Marketing Science

JF - Marketing Science

IS - 3

ER -

Does "Bait and Switch" really benefit consumers? Advancing the discussion

ASJC Scopus Subject Areas

Keywords

Access to Document

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