Does "Bait and Switch" really benefit consumers?

William L. Wilkie; Carl F. Mela; Gregory T. Gundlach

doi:10.1287/mksc.17.3.273

Does "Bait and Switch" really benefit consumers?

William L. Wilkie
, Carl F. Mela
, Gregory T. Gundlach

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	273-282
Number of pages	10
Journal	Marketing Science
Volume	17
Issue number	3
DOIs	https://doi.org/10.1287/mksc.17.3.273
State	Published - 1998
Externally published	Yes

ASJC Scopus Subject Areas

Business and International Management
Marketing

Keywords

Bait and switch
Pricing
Promotion
Public policy

Access to Document

10.1287/mksc.17.3.273

Cite this

@article{e300f7ae304240ef972b34eea239c773,

title = "Does {"}Bait and Switch{"} really benefit consumers?",

keywords = "Bait and switch, Pricing, Promotion, Public policy",

author = "Wilkie, \{William L.\} and Mela, \{Carl F.\} and Gundlach, \{Gregory T.\}",

year = "1998",

doi = "10.1287/mksc.17.3.273",

language = "English",

volume = "17",